Services · Brand & Influence

Brand, influence and content — run as one instrumented system.

Brand strategy, AI influencer marketing, social, founder-led branding, content and entity engineering — measured on citation share, the number machines now read when they decide who gets recommended.

What we do

Six services, one system.

Everything a brand team buys — strategy, creators, social, founder content, editorial and entity work — wired together and measured where it now counts.

  • Brand strategy & positioning
  • AI influencer marketing
  • Social media marketing
  • Personal & founder-led branding
  • Content strategy & editorial
  • Entity & mention engineering

How it’s priced

  • Citation share as the outcome, baseline agreed up front
  • Guarantee: citation share moves by month four, or month four is free
  • Influencer priced per qualified customer, with floor and cap
  • Verifiable with tools you can buy yourself — never just our word
The offerings

What’s in the system.

01

Brand strategy & positioning

The category you intend to own, the buyer you intend to move, and the words that do it — written to be repeated by a salesperson, a journalist and a language model.

02

AI Influencer Marketing

Creator matching on conversion history rather than follower count, fraud screening before you sign, and ASCI-compliant disclosure generated into every brief — indemnified in writing.

03

Social media marketing

Always-on social run by agents against a brief you approve — planning, production, community response and reporting — with a human editor on every post that carries a claim.

04

Personal & founder-led branding

A governed voice model built from your own writing — never a generic ghostwriter — with you signing off on everything. Point of view, cadence, platform strategy, podcast and press placement.

05

Content strategy & editorial

Built to be cited, not just read — written to a scored standard derived from peer-reviewed research on what earns AI citations: sources, statistics, quotations.

06

Entity & mention engineering

Schema, knowledge panels, review profiles and consistent naming — making every machine that reads about you resolve it to the same entity. Feeds the GEO work in Revenue Services.

Deliverables

What you walk away with

Positioning & messaging house

Category narrative, messaging pillars and tone of voice — usable by sales, PR and content from day one.

Citation baseline & tracking

Your share of citation in your category across ChatGPT, Perplexity, Gemini and Google AI Overviews — measured before we start, tracked monthly.

Creator program with compliance

Matched creators, fraud-screened, with ASCI dual-disclosure compliance generated into every brief and indemnified.

Founder voice model

Trained on your actual writing, governed by your sign-off — with a publishing cadence across LinkedIn, newsletter and press.

Content standard & calendar

A scored editorial standard plus the monthly calendar that ships against it.

Entity layer

Schema, profiles and naming consistency across the surfaces machines actually read.

Fit

Where we’ll recommend against ourselves.

AI influencers

Right for gaming, electronics and fashion-forward. Wrong for health, financial services and anything where trust is the product — human creators outperform virtual by up to 2.7× in authenticity-driven categories.

In-house social

If your team runs social well, keep it in-house. We supply the system, standard and measurement layer rather than taking the job.

Timeframes

Citation share moves in months, not weeks. We show leading indicators monthly and will not pretend a quarter is a verdict.

FAQ

Questions about Brand & Influence

What does Brand & Influence include?

Six services run as one system: brand strategy and positioning, AI influencer marketing, social media marketing, personal and founder-led branding, content strategy and editorial, and entity and mention engineering.

How can brand work be priced on outcomes?

Because citation share is countable. We measure your share of citation in your category across ChatGPT, Perplexity, Gemini and Google AI Overviews against a baseline agreed before we start — with a guarantee that it moves by month four, or month four is free.

How does the influencer offering work?

Creators are matched on conversion history rather than reach, fraud-screened before contract, and every brief ships with ASCI-compliant dual disclosure that we indemnify. Work is priced per qualified customer, with a monthly floor and cap.

Do you replace our in-house social team?

No. Two-thirds of brands run social in-house and are right to. We provide the system, the standard and the measurement layer — your team keeps the wheel wherever that works better.

Is a founder’s content ghostwritten?

It is written from a governed voice model built on your own writing — never a generic ghostwriter — and nothing publishes without your sign-off.

Start here

Two hours will tell you more than a quarter of pilots.

Bring the people who own revenue, operations and data. Leave with a written baseline and three costed agents, ranked by payback — whatever you decide next.

₹75,000 · credited in full against any engagement signed within 30 days