We were a data-first growth marketing company. We managed ₹100 Cr+ of spend, lifted ROAS by an average of 45%, and acquired more than five lakh users. Then AI changed what a services firm is for — so we changed what we are.
The uncomfortable truth about our old model is that we were paid for effort. A retainer is a bet that activity produces outcomes, and the client carries that bet alone. We had the outcome data to know when it worked and when it didn’t — so we stopped pretending the risk should sit only on one side of the table.
Never “significant growth.” Always a number, a period, and the method used to measure it. If we can’t state it that way, we don’t claim it.
We publish where our own methods break — where synthetic research is unsafe, why llms.txt does nothing, where AI code is more dangerous than human code. Contrarian honesty is the cheapest trust available.
If we design it, build it and run it, we should carry part of the consequence. Otherwise we are selling you optimism at a fixed monthly price.
₹100 Cr – ₹1,000 Cr in India. $50M – $1B in the US and GCC. Big enough to have systems worth connecting, small enough that a decision doesn’t take three quarters.
D2C and retail, BFSI and fintech, healthcare, education, SaaS, travel, and manufacturing with a distribution motion.
The CEO who owns growth, the COO who owns cost, the CMO or CRO who owns pipeline. Usually all three in the room for the audit — that is rather the point of it.
Who we are not for. If you need a forty-country rollout, hire a global consultancy — we will refer you and stay friends. If you want a ₹80,000 brochure site, use a website builder; that tier is collapsing and we are not going to pretend otherwise. And if your data can’t support a baseline, we will tell you that in the audit rather than sell you an outcome contract that will end in an argument.
Our engineers work inside your systems and your standups. Not a ticket queue, not a weekly status call.
Binary success criteria and a named owner on your side. Scope creep — not model capability — is what produces negative ROI.
If it isn’t measured it isn’t deployed, because an unmeasured agent can’t be priced on outcomes.
The agents, the evals, the Growth Graph, the documentation. Built in your cloud, portable if you leave.
Bring the people who own revenue, operations and data. Leave with a written baseline and three costed agents, ranked by payback — whatever you decide next.
₹75,000 · credited in full against any engagement signed within 30 days