Digital Theory Labs

We don’t only deliver AI. We build it.

A productised AI portfolio for B2B and B2C. Every product in Labs started as a system we built for a client, proved on their P&L, and then generalised. Nothing here is a concept deck.

The portfolio

Three products in build.

Private beta
AI Influencer Marketing

Creator matching on conversion history rather than follower count, fraud screening before you sign, and ASCI-compliant disclosure generated into every brief.

  • 66.3% of brands run influencer in-house — the gap is measurement, not execution
  • Fake followers are 56.5% of reported brand fraud concerns
  • Brands carry the ASCI liability; penalties reach ₹50 lakh
In build
AI SEO

Citation share across ChatGPT, Perplexity, Gemini and Google AI Overviews — plus the work that actually moves it. Tools measure. This one is built to change the number.

  • AI Overview citation overlap with the top 10 fell from 76% to 17–38%
  • Earned media produces 82% of all AI citations; owned and paid, 6%
  • ChatGPT and Perplexity overlap on only 11% of cited domains
In design
AI OS · Full Stack

The operating layer underneath everything else we ship — the Growth Graph, the agent runtime, the eval harness and the governance controls, packaged for a mid-market company to run itself.

  • OpenTelemetry-native, so your traces stay portable
  • Consent-compatible and auditable ahead of DPDP enforcement
  • Self-hostable, because data residency is a real constraint
Why a services firm builds products

The services business is the research lab.

Most AI products are built by people guessing at a workflow. Ours are built by people who have already run that workflow inside a real business, under a contract where getting it wrong cost us money.

Rule one

Nothing enters Labs until it has produced a measured outcome on a client engagement.

Rule two

Every product ships with the eval suite it was built against. If we can’t measure it, we can’t sell it.

Rule three

Clients who helped prove a product get it at cost for the life of their engagement.

Start here

Two hours will tell you more than a quarter of pilots.

Bring the people who own revenue, operations and data. Leave with a written baseline and three costed agents, ranked by payback — whatever you decide next.

₹75,000 · credited in full against any engagement signed within 30 days