Celio

A French menswear heritage brand, scaled across D2C, marketplaces and retail with a unified growth engine.

Yearly Budget ₹2 Cr

Performance MarketingCRM & RetentionBusiness Consulting

45%

ROAS lift

23%

CM3 improvement

17%

Brand search lift

Celio had a strong omnichannel presence but the majority of revenue came from marketplaces and retail chains.
D2C revenue was not growing as expected and unit economics on direct channels were under pressure.

After a thorough audit we identified problems in Paid Search, Paid Social and D2C Operations.
Proposed a pricing strategy that helped improve revenue with a tightened discount structure.
Did deep market research and introduced Shorts and Luxe jeans, lifting incremental sales by 23%.
Optimised performance campaigns with our creative testing framework and quadcore framework to lift ROAS 45% QoQ.
Built a predictive analysis model for demand planning to manage OOS and maintain CM3 at 23% sustainably.
Designed a full-funnel media mix with brand lift study, lifting brand search terms 17% QoQ.
Designed a retention strategy with RFM segmentation, lifting retention from 9% to 23% and LTV by 21%.

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