Nutriglow

A 200+ SKU beauty and personal care brand turned around from YoY decline to compounding growth.

Yearly Budget ₹1 Cr

Performance MarketingBusiness ConsultingMarketplace

57%

ROAS lift

40%

COGS reduction

14%

CM3 improvement

Nutriglow was facing a YoY decline in sales in a hyper-competitive industry.
Profits had dropped 17% YoY despite category expansion across skincare, haircare and personal care.

Audited marketplaces and D2C and identified pricing gaps, non-winning SKUs and COGS leakage.
Split performance budget: 60% on marketplace advertising, 40% on D2C website.
Restructured Amazon ads — introduced Sponsored Brand and Sponsored Display on bestsellers.
Optimised strategic supplier sourcing, cutting COGS by 40% and lifting CM1.
Implemented a full-funnel media mix that drove 35% QoQ revenue growth.
Helped with NPDs and a launch plan in Amazon and Flipkart, lifting revenue another 33%.

Come, say hello

Ready to turn data into durable growth?

Tell us where you want to go. We'll bring the strategy, the stack and the creative to get you there.