Codingal

Scaled a K-12 coding platform to 5L+ students with 10x revenue via international market entry.

Yearly Budget ₹1 Cr

Performance MarketingCROInternational Expansion

66%

MQL lift

70%

CAC reduction

34%

Revenue lift

Secondary research identified international markets with high school fees, low competition and category awareness.
Piloted Meta campaigns in three countries and saw CAC ~70% lower than the India baseline.
Scaled spend in primary international markets and expanded into Google Ads.
Adopted a full-funnel media mix with brand-lift study — brand search up 33% QoQ.
Designed a sales strategy improving lead follow-ups and lifting paid customer base 15%.
Revamped landing page and form fill — qualified leads up 37%.
Revamped student onboarding flow — SQL jumped from 30% to 47%.

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