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Consumer App (Services)

Laundrokart

Turned a 12-year-old laundry app from declining LTV into a retention-led growth engine.

Yearly Budget ₹2 Cr
App MarketingCRM & RetentionData Science
45%
Revenue lift
55%
App installs lift
23%
LTV improvement

Challenges

  • Business was facing many unqualified users even with high install volume.
  • LTV started to degrow QoQ, threatening unit economics.

Strategy & execution

  • Audited the account and implemented a robust tracking system for high-intent events.
  • Revamped channel strategy and scaled app-install campaigns 55% MoM.
  • Ran event-based campaigns optimising for key in-app actions — qualified users up 37% QoQ.
  • Experimented with affiliates on a transaction-based model — additional 15% revenue.
  • Implemented CRM nudges across push and WhatsApp — retention up 17%.
  • Ran RFM analysis on 7 years of data to identify churn risk and high-value cohorts.
  • Targeted discounts and coupons to win back lost customers — 12% additional revenue.
  • Designed a loyalty program for high-value customers contributing 3% of overall revenue.
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