Pocket52

One of India's fastest 1M-download gaming apps — CAC cut, LTV lifted and organic ranking improved.

Yearly Budget ₹3 Cr

App MarketingASOCRM & Retention

45%

CAC reduction

20%

Organic installs lift

18%

LTV improvement

Top-down approach: segmented channel revenue share across the media mix.
Scored channels on QoQ growth, LTV, ARPU and CAC — identified low-growth, high-CAC channels.
Optimised Google BOF campaigns with better creatives — 3% CAC reduction.
Revamped affiliate marketing framework, paused unprofitable affiliates, scaled high-value ones.
Rebuilt FB targeting with LTV-based audiences — scaled profitably with CAC under 17%.
Built rich media images, revamped description, on-page + off-page ASO — overall CAC down 45%.
RFM analysis and CRM nudges lifted LTV 18%; in-app offers for loyalty customers lifted ARPU 7%.

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