Beauty & personal care growth, solved at the contribution-margin line.
Hyper-competitive auctions, fragile SKU velocity, marketplaces eating margin — we rebuild beauty brands from COGS and channel mix upward.
Beauty & PC is a margin game now. Not just a topline game.
Topline grew, then profit didn’t. Sound familiar? In beauty & personal care, 200+ SKU portfolios live or die on contribution margin. We diagnose pricing, sourcing and channel mix, ship the right NPDs, restructure your Amazon SB/SD, and tie every campaign back to LTV.
What we see inside Beauty & Personal Care businesses
Different brand, same six problems. Here’s where the value usually leaks — and where we usually start.
SKU velocity dropping
Hero SKUs lose share, long-tail eats your shelf and your media spend.
COGS leakage
Sourcing margins erode quietly and CM1 slips without anyone catching it.
Marketplace saturation
Amazon & Nykaa are crowded — basic SB/SD architectures don’t cut through anymore.
Claims compliance
Creative gets blocked, then approved, then blocked — and no one tracks the cost.
Content velocity
UGC and creator content need to ship weekly, not quarterly.
NPD launch waste
New products launch without a plan and quietly fail in the bestseller flywheel.
How we engineer growth in Beauty & Personal Care
Each engagement is scoped to the lever that moves the business — not a fixed scope of deliverables. We pull from any combination of these.
- Strategic supplier sourcing that lowers COGS 30–40%
- Marketplace Sponsored Brand & Sponsored Display architecture rebuilt on bestseller hierarchy
- NPD ideation, gating and launch playbooks integrated with media plan
- Full-funnel media mix tied to retention and LTV, not just first-purchase ROAS
- Claims-safe creative testing framework that ships weekly batches
- RFM-led CRM journeys for refill, replenishment and cross-category cross-sell
By the numbers
Clients we’ve grown in this space
Growth marketing case studies
When a tile isn’t enough, the case study has the strategy, the experiments and the numbers behind the outcome.
Ready to turn data into durable growth?
Tell us where you want to go. We'll bring the strategy, the stack and the creative to get you there.