Consumer app growth: install quality first, retention second, monetisation always.
Mobile-first growth done right — event-driven acquisition, RFM-led CRM, loyalty programs and ASO that compound LTV.
Installs are vanity. LTV is the business.
Most consumer apps optimise for installs and watch LTV degrow. We rebuild tracking around high-intent events, segment your audience with RFM, layer in CRM nudges across push and WhatsApp, and ship a loyalty program that lifts repeat purchase — all tied to a CAC that pays back.
What we see inside Consumer Apps businesses
Different brand, same six problems. Here’s where the value usually leaks — and where we usually start.
Unqualified installs
Volume looks great until you check Day-7 retention.
LTV degrowth
Quarter-over-quarter LTV falls and unit economics quietly invert.
RFM blindness
No segmentation between high-value, churning and lost users — same comms to all.
Attribution gaps
Event tracking is shallow and platforms claim conflicting attribution.
Push fatigue
Notifications get muted; retention CRM stops working.
ASO untapped
App store rank is left to chance — organic installs flatten.
How we engineer growth in Consumer Apps
Each engagement is scoped to the lever that moves the business — not a fixed scope of deliverables. We pull from any combination of these.
- Robust event tracking and high-intent event modelling
- RFM segmentation across 12+ months of data identifying churn-risk and high-value cohorts
- CRM nudges across push, WhatsApp, email and in-app, with cadence engineered to retention
- Loyalty program design with tiering and rewards engineered for repeat
- Affiliate marketing on transaction-based payouts to add 10–15% incremental revenue
- Full ASO program — keyword research, rich media, on/off-page SEO for organic installs
By the numbers
Clients we’ve grown in this space
Growth marketing case studies
When a tile isn’t enough, the case study has the strategy, the experiments and the numbers behind the outcome.
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