Edtech growth without the CAC death spiral.
Lower CAC. Lift SQL share. Reengineer onboarding. We help K-12 and higher-ed platforms compound — and expand internationally when the India market saturates.
Edtech is funnel engineering, end to end.
The Indian edtech market is saturated and CAC won’t come down by tweaking bids. We identify under-penetrated international markets, rebuild the funnel from LP to sales follow-up to student onboarding, and drive paid LTV that justifies the spend.
What we see inside Edtech businesses
Different brand, same six problems. Here’s where the value usually leaks — and where we usually start.
CAC rising MoM
Bids climb every month and the cash flow doesn’t hold.
Low MQL→SQL conversion
Marketing fills the top of the funnel but sales can’t close fast enough.
LP & form-fill drop-off
Landing pages convert below industry; nobody knows which element to fix first.
Saturated home market
India CAC is plateauing and international expansion isn’t scoped.
Onboarding completion
SQL share stuck below 30%; students drop before paying.
Brand search flat
Performance keeps spending but branded search isn’t growing alongside.
How we engineer growth in Edtech
Each engagement is scoped to the lever that moves the business — not a fixed scope of deliverables. We pull from any combination of these.
- International market entry — country prioritisation, pilot campaigns, scale strategy
- Landing page CRO program scoring hypotheses weekly
- Sales follow-up cadence and SQL design tied to paid LTV
- Student onboarding flow optimisation that lifts SQL from 30% to 47%
- Full-funnel media mix with brand-lift studies for branded search growth
- ASO program for app-led admissions / installs
By the numbers
Clients we’ve grown in this space
Growth marketing case studies
When a tile isn’t enough, the case study has the strategy, the experiments and the numbers behind the outcome.
Ready to turn data into durable growth?
Tell us where you want to go. We'll bring the strategy, the stack and the creative to get you there.