D2C and E-commerce growth marketing, engineered to the P&L.
From paid acquisition to retention loops to creative testing, we build the operating engine behind D2C brands that compound — not just spike.
The D2C playbook has changed. Yours should too.
CAC is rising every quarter, marketplaces are commoditising direct channels, and most performance-only playbooks die at the contribution-margin line. We work inside D2C and e-commerce businesses to rebuild the system — pricing, channel mix, creative, retention — so growth pays.
What we see inside D2C & E-commerce businesses
Different brand, same six problems. Here’s where the value usually leaks — and where we usually start.
Rising CAC, falling ROAS
Auction prices climb every quarter and yesterday’s playbook stops paying back.
Marketplace vs D2C tension
Amazon and Flipkart cannibalise the direct channel — and unit economics fracture across both.
Low repeat rate
Acquisition spend keeps growing because LTV isn’t growing fast enough alongside it.
Creative fatigue
Ad creative dies in two weeks and there’s no system to ship fresh hypotheses fast.
Inventory & OOS chaos
Bestsellers go out of stock; long-tail sits in the warehouse — both hit the P&L.
Attribution & reporting fog
Platforms claim wildly different numbers and nobody trusts the dashboard.
How we engineer growth in D2C & E-commerce
Each engagement is scoped to the lever that moves the business — not a fixed scope of deliverables. We pull from any combination of these.
- Full-funnel media mix tied to LTV, not last-click attribution
- Quadcore campaign architecture across prospecting, retargeting, brand defence and creator-led
- RFM segmentation, lifecycle journeys and loyalty programs that lift retention 15–25%
- Creative testing framework that ships weekly batches scored against hypotheses
- Predictive inventory modelling to manage OOS and CM3 sustainability
- Marketplace + D2C pricing parity, MAP enforcement and channel-level margin tracking
By the numbers
Clients we’ve grown in this space
Growth marketing case studies
When a tile isn’t enough, the case study has the strategy, the experiments and the numbers behind the outcome.
Heritage menswear brand. Rebuilt paid search, paid social, D2C ops, pricing and retention loops — 45% ROAS lift, 23% CM3.
200+ SKU brand. Pricing, sourcing & channel-mix turnaround drove 35% QoQ growth.
Ready to turn data into durable growth?
Tell us where you want to go. We'll bring the strategy, the stack and the creative to get you there.