RFM segmentation, lifecycle journeys and loyalty programs that lift LTV — push, WhatsApp, email and in-app.
Acquisition is the entrance fee; retention is the business. We build CRM programs around RFM, predictive churn and behavioural triggers — and tie them to revenue, not opens.
Tangible artefacts, not slideware. Every deliverable is yours to keep, edit and operate.
RFM + behavioural clusters tied to actions you can run weekly.
Welcome, browse-abandon, post-purchase, win-back, VIP — wired across channels.
Tiering, rewards and program economics that lift repeat without crushing margin.
Cohort LTV, repeat rate and program-attributable revenue.
Most engagements combine two or three of these into one operating system.
Full-funnel paid acquisition engineered for compounding ROAS — across Meta, Google, Amazon and affiliates.
→Stand up Salesforce Marketing Cloud as your customer engagement engine — data, journeys, channels and AI personalisation, wired end-to-end.
→Native and cross-platform consumer apps with ASO, in-app analytics and event-driven CRM baked in from day one.
It is the practice of growing revenue from existing customers through segmentation, lifecycle journeys and loyalty — across WhatsApp, email, SMS, push and in-app — measured by repeat rate and LTV rather than opens.
WhatsApp, push, email, SMS and in-app messaging, orchestrated together through lifecycle journeys rather than run as isolated blasts.
We build RFM and behavioural segments, wire lifecycle journeys (welcome, browse-abandon, post-purchase, win-back, VIP) and design loyalty economics. For Laundrokart this lifted retention 17% and LTV 23%.
RFM segments customers by Recency, Frequency and Monetary value, so you can target each group with the right message and offer. We combine it with behavioural clusters tied to weekly actions.
An RFM plus behavioural segmentation model, a cross-channel journey library, a loyalty program with sustainable economics, and cohort LTV and program-attributable revenue reporting.
Tell us where you want to go. We'll bring the strategy, the stack and the creative to get you there.