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Performance Marketing

Full-funnel paid acquisition engineered for compounding ROAS — across Meta, Google, Amazon and affiliates.

What we do

A complete performance marketing stack, under one roof.

Performance marketing isn't channels — it's a system. We pair a creative testing framework with full-funnel media planning and cohort-based attribution so every rupee is measured to LTV, not last-click.

  • Paid Search (Google, Bing)
  • Paid Social (Meta, LinkedIn, TikTok)
  • Marketplace (Amazon, Flipkart) ads
  • Affiliate & influencer performance
  • Programmatic & native

Featured outcome

Celio — 45% ROAS lift, 23% CM3 lift, 17% brand search growth.

Read the case study
Deliverables

What you walk away with

Tangible artefacts, not slideware. Every deliverable is yours to keep, edit and operate.

Channel strategy

Audit, hypothesis, channel mix and budget allocation grounded in your unit economics.

Creative testing framework

A repeatable system for shipping, scoring and scaling ad creative variants weekly.

Quadcore campaign architecture

Prospecting, retargeting, brand-defence and creator-led — orchestrated as one.

Weekly & biweekly reviews

Transparent reporting on the metrics that move CAC, LTV and CM3.

FAQ

Frequently asked questions about performance marketing

What is performance marketing?

Performance marketing is paid acquisition where every rupee is tied to a measurable outcome — sales, leads or LTV — rather than impressions. It spans paid search, paid social, marketplace and affiliate channels, run as one system.

Which ad channels does Digitaltheory manage?

We run full-funnel campaigns across Meta, Google, Amazon and Flipkart, LinkedIn and TikTok, plus programmatic, native, affiliate and influencer performance — orchestrated as one system, not siloed channels.

How does Digitaltheory improve ROAS?

We pair a weekly creative-testing framework with full-funnel media planning and cohort-based attribution, measuring to LTV rather than last-click. Brands such as Celio have seen a 45% ROAS lift.

How much does performance marketing cost in India?

It depends on ad spend, channels and scope. We use an outcome-driven pricing model tied to business results rather than fixed retainers — share your budget and targets on a discovery call.

What deliverables do I get?

A channel strategy grounded in your unit economics, a repeatable creative-testing framework, the Quadcore campaign architecture (prospecting, retargeting, brand-defence, creator-led), and transparent weekly reviews.

Come, say hello

Ready to turn data into durable growth?

Tell us where you want to go. We'll bring the strategy, the stack and the creative to get you there.