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Social Media Marketing

Build a brand people follow, remember and buy from — organic content, paid social, influencer and community, run as one system across every platform.

Our approach

Listen. Plan. Execute. Optimise.

Social that compounds isn’t random posting — it’s a system that learns from every post and campaign.

01

Listen

We start with social listening and audience research — what your customers care about, which platforms they live on, and what the category conversation actually is.

02

Plan

A platform-specific content and channel strategy tied to real objectives: brand awareness, community, demand or a blend — with a monthly calendar, not ad-hoc posting.

03

Execute

In-house creative, copy and video ship on a reliable cadence. Paid social amplifies the best organic; influencer and community keep the brand human and responsive.

04

Optimise

Weekly reporting on the metrics that matter — reach and engagement as leading signals, branded search, qualified traffic and revenue as the scoreboard.

How we help

How we build your brand’s message across every audience

Build a brand voice people actually follow

A loyal audience is the most durable growth asset a brand can own. We create, grow and sustain that audience with platform-native content and a voice that’s unmistakably yours.

Define your brand voice
The way your brand sounds should be as recognisable as how it looks. We define tone, themes and point of view, then hold every post consistent to it — so the account feels like one brand, not ten freelancers.
Platform-native content
Content built for how each platform actually works — Reels for reach, carousels for depth, stories for intimacy — not one asset cross-posted everywhere and ignored.
Content that compounds
A monthly calendar of themes, formats and hooks so the account builds on itself. Every post is a deposit into brand equity, not a one-off.

Turn attention into pipeline

We don’t stop at reach. We move followers along a journey — from a scroll-stopping post to a click, a lead and a sale — with paid social wired to the same creative learnings as organic.

Full-funnel paid social
Prospecting, retargeting and brand-defence across Meta, LinkedIn and YouTube, amplifying the organic content that already earns attention — so paid scales what works instead of guessing.
Creative testing framework
Weekly creative variants scored against clear hypotheses, so spend flows to the hooks, formats and angles that actually convert.
Measured to revenue
We report on branded search lift, qualified traffic and revenue attributable to social — engagement is a leading signal, not the scoreboard.

Keep the brand human and responsive

Social is a conversation, not a broadcast. We manage the day-to-day so your brand shows up responsive, on-tone and quick — turning comments, DMs and creators into real relationships.

Community management
Comments, DMs, mentions and reviews handled on-brand and on-time, so followers feel heard and the brand stays trusted.
Influencer & creator programs
Sourcing, briefing and measuring creators matched to your audience — scored on outcomes and fit, not follower counts.
Social listening
Category and consumer listening that surfaces what to say next, where the whitespace is, and where brand risk is building before it becomes a problem.
What we do

A full social stack, under one roof.

Organic and paid run as one system — organic builds the brand and feeds creative learnings into paid; paid amplifies what works.

01

Organic Content

Platform-native content, copy and design that builds a distinct brand voice and earns reach — Reels, carousels, stories and posts, shipped on cadence.

02

Paid Social

Full-funnel paid campaigns across Meta, LinkedIn, YouTube and more — amplifying winning organic and driving measurable conversions, not just impressions.

03

Influencer Marketing

Creator sourcing, briefing and performance measurement — matched to your audience and scored on outcomes, not follower counts.

04

Community Management

Day-to-day comments, DMs and reputation across platforms, so your brand stays responsive, human and consistent.

05

Video & Reels

Short-form vertical video and Reels produced in-house at the cadence social demands — the format that carries reach today.

06

Social Listening & Insights

Consumer and category listening that feeds strategy — surfacing what to say, where to say it and when.

InstagramLinkedInYouTubeFacebookX (Twitter)PinterestReels & ShortsWhatsApp
Deliverables

What you walk away with

A running content engine, not a one-off campaign.

Monthly content calendar

A platform-specific calendar with themes, formats and hooks — planned, not improvised.

Creative & video production

In-house design, copy and short-form video shipped on a reliable cadence.

Paid social management

Campaign build, creative testing and optimisation across Meta, LinkedIn and YouTube.

Reporting & insights

Monthly reporting tying social activity to reach, branded search, traffic and revenue.

Featured outcomes

Brands we’ve grown on social

Social works when it’s wired to the business, not run as a vanity channel.

Celio
D2C Menswear

Heritage French menswear brand. Full-funnel social and creative testing lifted brand search 17% alongside a 45% ROAS lift.

45%
ROAS lift
17%
Brand search
23%
CM3 lift
Read case study →
Chumbak
Lifestyle D2C

Lifestyle D2C brand. We drove a 3x profit improvement through NPD, operations, website maintenance and performance-led social.

“They helped us improve our profits by 3x.” — Abhijeet, Marketing Head, Chumbak
FAQ

Frequently asked questions about social media marketing

What does a social media marketing agency do?

A social media marketing agency plans, produces and distributes content, runs paid social and influencer campaigns, and manages community across platforms — building both brand affinity and measurable demand, not just followers.

Which platforms does Digitaltheory manage?

Instagram, LinkedIn, YouTube, Facebook, X and Pinterest — plus emerging formats like Reels and Shorts. We pick the platform mix from where your audience actually is, not a fixed template.

Do you handle both organic and paid social?

Yes, and we run them as one system rather than two teams. Organic content builds the brand and generates creative learnings; paid social amplifies the best-performing organic and drives measurable conversions. Splitting them is where most brands leak both money and consistency.

Do you offer influencer and community management?

Yes. We handle influencer and creator sourcing, briefing and performance measurement — matched to your audience and scored on outcomes, not follower counts. Alongside that, day-to-day community management covers comments, DMs, mentions and reputation so your brand stays responsive and human.

How do you measure social media success?

By outcomes, not vanity metrics. Reach and engagement are leading indicators we watch weekly, but the scoreboard is branded search lift, qualified traffic, leads and revenue attributable to social. Every monthly report ties activity back to those business numbers.

How much content do you produce each month?

It depends on your platform mix and goals, but a typical engagement ships a full monthly calendar — a blend of Reels and short-form video, carousels, static posts and stories, planned around themes rather than posted ad-hoc. We scope the exact volume on a discovery call.

Do you produce the video and creative in-house?

Yes. Design, copy and short-form video are produced in-house at the cadence social demands — no outsourcing that slows the loop. That’s what lets us test creative weekly and feed the winners into paid.

How long before social media marketing shows results?

Engagement and reach signals move within the first few weeks as content quality and consistency improve. Community growth and paid-driven conversions compound over two to three months; branded search and brand-led demand build over a longer horizon as the audience deepens.

Can you work alongside our in-house team?

Yes. We plug in wherever you need — running the whole function, or handling strategy, paid and video while your team owns community, or any split that fits. We integrate with your existing tools and reporting rather than forcing a new stack.

Come, say hello

Ready to turn data into durable growth?

Tell us where you want to go. We'll bring the strategy, the stack and the creative to get you there.