Channels fragment. CAC compounds. Marketplaces, D2C and retail fight for the same shopper. We help consumer leadership teams find the wedge that still pays — and the operating discipline to run it.
The old playbook — buy traffic, run discounts, hope retention shows up — is over. Acquisition costs are rising every quarter, marketplaces are commoditising D2C, and the brands compounding through it are the ones with sharp pricing, deep retention loops, and a real grip on contribution margin.
We work inside consumer businesses — D2C, beauty, fashion, food, electronics, edtech, health, retail — to engineer the operating model behind the growth: pricing, channel mix, portfolio, unit economics, market entry. Then we stay long enough to ship it.
Each engagement is scoped to the lever that moves the business — not a fixed scope of deliverables. We pull from any combination of these six.
Diagnose where growth is leaking — channel, pricing, portfolio or funnel — and build the operating plan to close it.
Explore serviceValidate adjacent geographies and categories before you spend. Pilot first, scale on signal.
Explore serviceRebuild contribution margin from the SKU up — CM1, CM2, CM3 — and tie every decision back to it.
Explore serviceScore your portfolio on margin, velocity and white-space — and ship the next launch with a plan, not a hope.
Explore serviceSolve the tension between marketplaces, retail and D2C. Each channel earns its margin or it goes.
Explore serviceCommercial diligence, target scanning and post-deal integration — built on the same operating chassis we use day-to-day.
Explore servicePick a sub-sector to see the levers we pull, the playbooks we’ve run, and the outcomes we’ve already shipped.
We rebuild D2C unit economics from CM3 up — pricing strategy, marketplace vs website split, retention loops and creative testing — and tie every campaign back to LTV, not last-click.
200+ SKU portfolios live or die on contribution margin. We diagnose pricing, sourcing and channel mix; ship the right NPDs; restructure Amazon SB/SD; and drive compounding QoQ growth.
Fashion runs on a tight clock. We pair pricing & discount calendars with creative testing frameworks, retention loops and demand-led inventory planning so margin survives the season.
Food D2C is a retention game. We engineer acquisition by zone, build cohort-based CRM and tighten the cold-chain economics so every cohort pays back in clear weeks, not unclear quarters.
We optimise the funnel where it costs the most: consideration. Comparison content, finance/EMI flows, marketplace bestseller architecture and review velocity — together driving down blended CAC.
We build acquisition that respects category constraints: claims-safe creative, founder-led content, doctor / KOL programs, and CRM journeys built around adherence and habit formation.
Edtech wins when the funnel is reengineered end-to-end: country prioritisation, landing-page CRO, sales follow-up cadence and student onboarding — all tied back to paid-customer LTV.
Brick-and-mortar margin lives in the small decisions: SKU mix by store, returns prediction, fill-in / sell-out automation. We integrate ERP and ship the ML behind a digitised back-office.
No slide-only deliverables. Every phase ships with a working artefact — a model, a memo, a tested campaign or a launched SKU.
Two weeks. We sit inside your data — P&L, CRM, marketing platforms, inventory — and write back the three problems that actually matter.
One week. A small set of bets, each tied to a target metric. No 40-page deck — a one-page memo and a working financial model.
Six to twelve weeks. We run the experiments alongside your team — pricing tests, channel pivots, NPD launches, inventory resets.
Quarterly. The model updates with reality. The wins compound. The losses get cut. The cadence becomes how you run.
Every recommendation comes from someone who has shipped it before — not a framework borrowed from a textbook.
If a strategy can’t be measured on the P&L, it isn’t one. Every workstream owns a metric.
Engagements are scoped around the result, not the hours. We win when you do — that’s the only deal worth having.
When a tile isn’t enough, the case study has the strategy, the experiments and the numbers behind the outcome.
200+ SKU beauty brand turned around from YoY decline to compounding growth via pricing, sourcing and channel mix.
Heritage French menswear brand. Pricing strategy, creative testing and predictive inventory drove ROAS and CM3 lift in parallel.
Tell us where you want to go. We'll bring the strategy, the stack and the creative to get you there.