Built for outcomes. Run by operators. Trusted by 50+ brands.
A working portfolio across D2C, beauty, edtech, consumer apps, gaming, retail and fintech — built around performance marketing, branding, web & app, SEO and digital transformation.
Trusted by category leaders
Most agencies sell activity. We sell the outcome.
Performance marketing has become a commodity. Decks have replaced decisions, dashboards have replaced thinking, and brands are paying premium fees for output that doesn’t move the P&L. We started Digitaltheory to flip that — to be the team that thinks like an operator, ships like a startup, and gets measured by the only number that matters: yours.
- Strategy without execution is theatre. We do both, in the same engagement.
- Channels are tools, not strategies. The brief is the business, not the platform.
- Creative is the lever, not the deliverable. We test it like a hypothesis.
- Retention is the business. Acquisition is the entrance fee.
- Data is useless without a decision attached. Every dashboard ends with a call.
- AI is a tool — we’re the edge. Models scale us; they don’t replace us.
Pick a category. See the operating reps.
Patterns travel across categories, specifics don’t. We bring both — the playbooks we’ve run before, and the depth to adapt them to your category, customer and funnel.
Heritage French menswear brand. Rebuilt paid search, paid social and D2C ops — 45% ROAS lift, 23% CM3 improvement.
Read case study →Furniture & home D2C. Scaled performance media across high-AOV categories and marketplace listings.
Lifestyle D2C brand. 3x profit improvement via NPD, operations, website maintenance and performance marketing.
D2C meat & protein brand. Scaled cohort-based acquisition with strong unit economics across paid + organic.
Premium ethnic wear D2C. Brand-led acquisition with retention loops tied to occasion and seasonality.
Premium kids & family D2C. Built brand storytelling and performance funnel from scratch.
Wellness D2C brand. Drove acquisition with creative testing framework and lifecycle CRM nudges.
200+ SKU beauty brand. Pricing, sourcing & channel-mix turnaround drove 35% QoQ revenue growth.
Read case study →Wellness & personal care D2C. Identity, narrative and full-funnel media built to compound.
K-12 coding platform. International market entry with 70% lower CAC; SQL share lifted from 30% to 47%.
Read case study →Higher-ed platform. Performance + SEO playbooks across multiple verticals to drive qualified inquiries.
Pre-school chain. Geo-fenced acquisition + admission funnel optimisation across 100+ centres.
K-12 school operating platform. Identity system + web build for category positioning and lead capture.
12-year-old laundry app. RFM-led CRM + loyalty program lifted retention 17% and LTV 23%.
Read case study →Fitness club chain. Local acquisition engine + retention program for member LTV uplift.
Real-money gaming app. Channel scoring + ASO program cut CAC 45% and lifted organic installs 20%.
Read case study →80+ branch pharmacy chain. ERP integration + ML for store-level product fit drove margin and sell-through.
Read case study →Investment platform. Brand lift & performance media collaboration for user acquisition.
Fintech startup. Identity, narrative and go-to-market positioning for category creation.
Ready to turn data into durable growth?
Tell us where you want to go. We'll bring the strategy, the stack and the creative to get you there.